Wordmark logo design principles

Wordmark logo design is all about keeping it simple. The type-only look is a popular (and timeless) choice across industries, especially tech, media, fashion, and food. What is a wordmark? It’s a type of logo design that includes only the company name — no symbols, mascots, or badges.

How do you make a good wordmark logo?

How to Create a Wordmark Logo Design

  1. DO: Match the font to your brand personality.
  2. DON’T: Pick an overused typeface.
  3. DO: Try using a display typeface to set your brand apart.
  4. DON’T: Use a branded typeface.
  5. DO: Consider developing a custom typeface or hand-drawn design.
  6. DO: Create focal points.

What are the 5 principles of effective logo design?

5 Principles of Logo Design

  • Simple. Your logo needs to be easily identifiable at a glance. …
  • Memorable. An effective logo should be memorable. …
  • Timeless. An effective logo should be timeless and should avoid trends. …
  • Versatile. A good logo can be used in a variety of sizes and colours. …
  • Appropriate.


What is the main feature of a wordmark logo design?

A wordmark is a typographic representation of a brand name used as its logo. Unlike logomarks, wordmark logos only consist of words (as the name suggests) and no images. Thanks to their versatility, wordmark logos can be found in every industry.

What is a wordmark in a logo?

Also known as “logotypes”, wordmarks are purely letter-based and only feature the name of a business. We’re talking no images, icons, or even emblems; wordmark logos are stripped down, sometimes even reduced to initials with 1-3 letters.

What is a wordmark graphic design?

What is a wordmark? It’s a type of logo design that includes only the company name — no symbols, mascots, or badges. Wordmark logos are also called “logotypes,” and can include monogram variations for smaller spaces like social media profiles and favicons.

What is the difference between a logo and a wordmark?

How does this work? The number one difference between logos and wordmarks is that wordmarks are text-based logos. These types of logos are completely devoid of extra pictures, meaning that logos such as Pepsi and MasterCard are not wordmarks, since these logos contain images as well.

How do you use wordmark?

Quote from Youtube video:
So what you can do is enter. Any word or phrase. And press enter to see all of your fonts on your.

Does a wordmark include images?

In the United States, the term “word mark” refers not to the graphical representation but to only the text. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. The wordmark is one of several different types of logos, and is among the most common.

What is wordmark in trademark?

A word mark contains the registration of only the words or letters as a trademark. In a word mark registration, attention is not given to the style or manner in which the words or letters are written, represented, the font size used, design attached with the words or any other graphic feature of the letters or words.

Can you trademark a wordmark?

Registering a trademark as a word mark provides you with flexibility, as it only protects the words or letters. This means that you can represent your wordmark in any manner and can use different design aspects using the wordmark without having the problem of losing trademark protection.

What is a wordmark vs trademark?

A word mark is a distinct text-only name of a company, institution, or product name used for identification and branding. A standard character trademark is one where the trademark has word(s), letter(s), and/or number(s) with no design element and no claim to any particular font, style, size, or color.

What’s the difference between trademark and wordmark?

A word mark is simply typed in standard character format without regard to the font, style, size or color. In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features.

How do I register a wordmark?

Steps to Trademark a Word: Trademark Application

  1. Consult a trademark attorney. Trademarking a word is a complex process, so talk to a trademark attorney early in your planning. …
  2. Check for eligibility. …
  3. Register domain names. …
  4. Establish ownership. …
  5. File an Intent to Use. …
  6. File a Trademark Application. …
  7. Pay the filing fee.


What are the differences between logo and logotype?

A logomark is a graphic element by which the public can identify a brand. Examples include McDonald’s Golden Arches, Nike’s “Swoosh” or the iconic Apple Computer icon. On the other hand, a logotype is a word or group of separate letters designed in a particular fashion.

Is a service mark the same as a trademark?

The word “trademark” can refer to both trademarks and service marks. A trademark is used for goods, while a service mark is used for services. A trademark: Identifies the source of your goods or services.

What does Uspto mean?

The United States Patent and Trademark Office

The United States Patent and Trademark Office (USPTO) is the federal agency for granting U.S. patents and registering trademarks.

Can a trademark infringe on a service mark?

Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.

What does small SM mean?

service mark

A service mark covers services, such as banking or legal services, rather than tangible goods. Use of the SM symbol does not guarantee that the owner’s mark will be protected under trademark laws.

What does R in a circle mean?

Trademark Symbols



The symbol “R” in a circle signifies that a trademark has been registered in the U.S. Patent and Trademark Office for the goods inside the package.

What is the Alt code for SM?

ALT Codes for Letter-like Symbols

Symbol ALT Code Unicode Code Point
ALT 8480 U+2120
ALT 8481 U+2121
ALT 0153 or ALT 8482 U+2122
ALT 8483 U+2123

How do I type SM symbol?

How to Input Trademark Symbols. There are many keyboard shortcuts you can use to enter a ™, SM, or ® mark. You may also copy and paste these symbols from other sources or use superscripting in Microsoft Word — either manually in the toolbar or with hotkey Ctrl + Shift + Keypad + — to create ™ and SM.

How do you write TM?

How to Type a Copyright, Registered, or Trademark Symbol in Any Windows Application

  1. For the Copyright symbol (©), hold the Alt key down and type 0169.
  2. For the Trademark symbol (TM), hold the Alt key down and type 0153.
  3. For the Registered symbol (®), hold the Alt key down and type 0174.


How do you type C in a circle?

Quote from Youtube video:
Now press and hold down the Alt key and then type the number 1 8 4 and release the Alt key you should now see a copyright symbols.

How do I add a TM to a logo?

To insert the copyright symbol, press Ctrl+Alt+C. To insert the trademark symbol, press Ctrl+Alt+T. To insert the registered trademark symbol, press Ctrl+Alt+R.

What does C mean in logo?

Copyright: ©.



When you write a “C” with a circle around the letter, or use the word “copyright,” you are giving notice to the public that the work is copyrighted and that you are the owner of the work. Next to the symbol, owners should include the year of first publication and the owner’s full name.